Mixed Fruit Powder Becomes A Global Trend

The global popularity of mixed fruit powder stems from consumers' dual pursuit of healthy diet and convenient lifestyle.

Health appeal: Globally, consumers' demand for natural, low-sugar, and high-nutrition beverages has surged. Mixed fruit powder can supplement vitamin C, dietary fiber, antioxidants and other nutrients through a multi-fruit compound formula, meeting modern people's expectations for functional foods.

Convenience: Fast-paced life promotes the popularity of instant drinking scenarios. Mixed fruit powder has become a "must-have" for offices, fitness, travel and other scenarios due to its easy-to-carry and easy-to-store characteristics.

Taste diversity: Single fruit powder is difficult to meet consumers' pursuit of freshness. Mixed fruit powder balances the taste and broadens the consumer group by matching mango + citrus, strawberry + blueberry and other combinations. For example, the "tropical fruit mixed powder" that is popular in the European market combines pineapple, passion fruit and coconut flavors, becoming a hot summer item.

Freeze-drying and low-temperature concentration technology: The -30°C freeze-drying process can increase the vitamin C retention rate to more than 90%, far exceeding the 50%-70% of traditional spray drying, and the taste is close to freshly squeezed juice.

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